The UK hospitality trade rode a wave of World Cup fever in November, when sales were above a still somewhat Covid-dampened environment at the end of 2021. However, with inflation biting hard and more disruption on the way over Christmas 2023, operators could be set for a challenging end-of-year run.
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FIFA has reversed its decision to sell alcohol at all eight World Cup stadiums in Qatar, just 48 hours before the tournament kicks off.
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Pernod Ricard is banking on the return of a pre-pandemic Christmas atmosphere this year, with its festive campaigns revealing a heavy focus on leveraging treating behaviours amid a tense economy, bouyed by the world cup.
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You’ve come a long way, baby. Watching the final of the Euro 2022 women’s football tournament, I was reminded of this advertising slogan for Virginia Slims cigarettes, of all things, from the late 1960s. The brand tapped into the zeitgeist at a time when feminism and women’s rights were finally attracting the attention and wider support they deserved. The importance of sport should not be overstated, but England’s victory felt significant, not just as a one-off game, but in a wider social context.
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As we prepare for the new decade, Harpers will be taking the month of December to look back over 2019 and ahead to what the coming year will bring – hopefully full of revived optimism for both politics and the trade.
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Restaurant groups suffered a drop in trade in June with pubs on the other hand basking in the sunshine as like-for-like sales rose.
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On the back of World Cup fever, Marqués de la Concordia has announced a three-year sponsorship agreement with the country’s national team.
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